How to make explainer video
Updated: Jun 13
We're taking you through the process of creating your own lecture videos! It's not an easy task, it requires a lot of focus and effort, but we can guarantee that it is worth the work.
How to write the video script.
Script is the most important element in making a good explanatory video. Your explainer video may have the best graphics and the most Morgan Freeman-esque voiceover in the world, and that won't mean leaving behind anything without a solid script.
The script is where you need to focus most of your attention. It is best if you write your lecturer video script as your own. You know that your target customer's concerns and pains are better than anyone else's, and the video is where those concerns need to be addressed. What do your prospects expect from you? What confuses them about your product or offer? If you haven't already done some research to answer these questions, now is the time to survey your audience and think about it.
It is recommended that your speaker's video script follow this general framework.
A quick overview of your product and what it does.
Introduce the problem.
Respond to the problem with your solution.
Call to action.
Spread the signs of your confidence.
Annotator video script best practices
Keep it short - 90 seconds or less is ideal.
Your main message and value proposition should be in the first 30 seconds. Do not surprise people.
Speak in the other person, using words like "you" and "your".
Use simple language - they don't understand different audiences from a technical point of view, which they don't understand.
Keep in mind the tone you want for your annotator video. Most videos opt for a casual, conversational tone.
Try to touch the humor - some subtle laughing videos are more enjoyable.
How to Voice over Recording :
Once you have a script, you will need a voice over. Some options are:
Voices.com: This site has a large network of professional voice actors to choose from.
Craigslist: Ah yes, old reliable. You can find anything on Crazy Craigslist including voice over.
Fiverr: Yes, you can get a good voice over for your lecturer video on Fiverr for just $ 5! You'll probably have to pay a little more than that. Still, you are unlikely to get a voice over anywhere for cheap.
How to Ex plainer Video Production.
When you come down to the actual creation and production of your lecturer videos, there are many different paths you can take. Options include
Bring Out the Pros: There are some very talented professional video production companies out there that can help you make a killer promotional video. If you go this route, you will have the cost of some highly interpreted video - be prepared to serve anywhere from $ 5,000 - $ 20,000 for it. The advantage of this is that you have all kinds of video experts helping you, and your video is guaranteed to look great. Demo Duck, Vizoval, Lesfilms, Flickly, Clearly, and Studio Pigeon are some of the interpreters video companies have to consider.
Pow Toon: If you are making an animated lecturer video, have no animation experience, but you want to do it on a budget yourself, then PowToon is the way to go. Anyone with some basic computer skills can use this animated lecturer video software. It probably won't be a masterpiece, but it is easy to create and release. You even have a tutorial series to walk you through creating your creation.
DIY Lecturer Video with iPhone: That's right, you can film your own lecturer video on your iPhone! This awesome post from Wistia will show you how. DIY filming is a great way to make cheap annotator videos. For editing, iMovie or Camtasia are good options. If you want to take on a DIY animated lecturer video, this animation toolkit from Salsif can provide you with a ton of great animation tools and resources.
Hire a freelancer: Experienced freelancers can provide high-quality interpreter video production support at a much lower cost than a large production company. You should be able to search easily enough on Craigslist or other freelance sites.
Crowd Sourcing: One option you can offer is video crowd-sourcing company Video Brewery. Submit a general project overview and get a bunch of offers from Video Brewery's network of trusted freelancers. Choose the one you like and you're on your way! The video brewery notes that the cost of these interpretive videos typically runs somewhere between $ 3,000 - $ 5,000.
How to Add Music and Sound Effects.
Chances are your animated lecturer video or even your live-action explainer video requires some melodious sound effects and music. Some places to track include.
Music: Offering free music resources such as recording, sheet music, etc.
Free Sound: A database of creative commons licenses audio samples and recordings.
YouTube: The King of Video itself offers some free background music to use in video creation.
Audio Jungle: Royalty-free audio files including loops, sound effects, and more.
Audacity: This free tool is not a source of audio files, but instead helps you create your own.
Remember to read the print carefully on these sites regarding what is or is not permitted under the licensing agreement of the sound file. Some are cheap one-time purchases and royalty-free, others require attribution etc.
How to Measure the performance of your lecturer video.
Measure the video engagement and be ready to tweak the hack from your video. You'll be able to see some solid data with YouTube Insight, but Google Analytics can take you down the rabbit hole even further, so until you get the game to set up a nifty custom event tracking.
Imagine how many viewers hit the drama, pause, 30 seconds. Vs 60 seconds. Signs, etc. Wistia also has some good analytical tracking options, and also makes it easy to sync Wistia and Google Analytics.
Enjoy the benefits of your new lecturer video now! Interpreter's videos have a ton of benefits, such as:
Conversion increasing, Improving SEO search rankings with video content - after all, the top 100 search listings comprise 70% of videos! Keeping viewers 2X longer on your page
Get the word out about your product - video is easy to share on Facebook and Twitter
Re-introduction to various requirements - An investor video can be re-designed for an investor pitch, an email signature, other uses.
Now go ahead and make some killer explainer videos! Let us know how it goes.